10 questions on how thought leadership builds brands

Managing Director Sophie Lambin recently took part in a roundtable* for Brandingmag. They quickly got into the nuances of thought leadership that only experienced practioners would know. “Ultimately,” Sophie stressed, “thought leadership is only as good as the action it instigates, and organisations should move away from content for the sake of clicks, and produce content that has an impact.” Check out the roundtable here, where they cover off 10 key questions: How do you define thought leadership today? What qualifies an overall organization as being an industry thought leader? How important is it for top executives to be perceived …
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How can communications boost sustainability programmes?

by Sophie Lambin and Larry Yu In June, the United States announced it would withdraw from the Paris climate agreement. In response, US businesses from ExxonMobil to Microsoft reiterated their support for the accord. When government retreats from global challenges, can business save the world? Corporate leaders are taking that responsibility seriously. For the past few years, chief executives and other top corporate leaders globally have identified sustainability as a top global challenge or even a perennial strategic challenge, in the Conference Board’s CEO Challenge Survey. But even as companies execute their sustainability efforts, they aren’t communicating them effectively. A …
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What is thought leadership?

As a thought leadership consulting firm, the one question that always comes up, with varying degrees of irony, is: “What is ‘thought leadership?’” So glad you asked. Thought leadership has come a long way since it was principally the domain of consulting firms eager to deepen their relationships with clients. The practice has matured and we’ve advanced our understanding of what thought leadership means. Here’s how we define it: Thought leadership is the practice of generating novel, evidence-based ideas on issues that are intertwined with an organization’s brand. It reflects an awareness of how those issues affect the broader environment …
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Dateline: Davos

Every January, we send a team to Davos, but this year seemed different. Anticipation for the World Economic Forum’s annual meeting was heightened, even among the Davos faithful. As Gillian Tett, the Financial Times’s US Managing Editor, wrote in Foreign Policy, “While previous reports of Davos Man’s death have been greatly exaggerated, a revolution is now brewing against his rosy ideals — a revolt that is likely to spread in 2017 and send shock waves through the global economy.” How would Davos attendees respond to widening trust gaps and populist ballot box surprises, the public wondered. Or, as Tett put …
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Business leaders in the mind field

A few years ago, you’d have been laughed out of the CEO’s office had you suggested daily meditation sessions. Now, some of the most successful names in business are full-throated advocates for mindfulness. We explored the business case for contemplative practice at a Davos panel this year, co-hosted with Mind & Life Europe. Suffice to say: minds were blown. Managing Director Sophie Lambin writes more about it in her LinkedIn column.

No TPP? No problem, says one country

It’s an upside-down world, with free-trade champions erecting barriers at their borders and communist countries taking leadership in global affairs. It’s not just China; Content Director Deepali Srivastava points out that Vietnam is also taking on a leadership role. It will host the annual APEC summit in 2017 and you might be surprised at how it plans to boost social development: more trade. Check out her column on LinkedIn here.

The Silver Lining to 2016

This year was a pretty tough one. There were the surprising election results in the US and UK, which left me disappointed, to say the least. And memorials were weightier and more numerous in 2016; here’s an analysis from way back in May. For me, many of those lost were heroes (not mere celebrities), including Muhammed Ali, David Bowie, John Glenn, Gordie Howe and Harper Lee. In April, my mentor in thought leadership, Joel Kurtzman, passed away. It was a savage year for me. Luckily, Content Director Deepali Srivastava pulled me out of the doldrums with her most recent Forbes …
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Inspiration from the New York Times Energy for Tomorrow conference

Judging by the headlines, this year has been a roller-coaster ride on the climate change front. On the one hand, the Paris agreement that emerged from last year’s historic UN climate talks came into force much earlier than many had expected. On the other hand, populist votes in the US and Western Europe have made it abundantly clear that their governments need to spend more policy attention on their native workers. This dampened expectation for government follow-through in key countries, notably the United States. Scan below the fold, however, and you’ll find more-positive stories, stories about companies continuing the momentum …
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