How can communications boost sustainability programmes?

by Sophie Lambin and Larry Yu In June, the United States announced it would withdraw from the Paris climate agreement. In response, US businesses from ExxonMobil to Microsoft reiterated their support for the accord. When government retreats from global challenges, can business save the world? Corporate leaders are taking that responsibility seriously. For the past few years, chief executives and other top corporate leaders globally have identified sustainability as a top global challenge or even a perennial strategic challenge, in the Conference Board’s CEO Challenge Survey. But even as companies execute their sustainability efforts, they aren’t communicating them effectively. A …
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